Information Architecture

Effective Information Architecture gives people the answers they are looking for in a way that builds confidence and trust, which is what we deliver

Every day, millions of people visit websites to find information, book holidays, buy products and connect with people.

Having a website that delivers information that people are searching for quickly and easily means that they are more likely to buy your service and product. Not having a clear buying path on your website leaves visitors frustrated, making them more than likely to leave your website and never return.

Using Information Architecture, our team of certified UX researchers can create clear user journeys which will make your website more intuitive to use. If people can easily find the information they need on your website, they are more likely to buy your service or product.

There are a variety of UX research techniques that can be used and our experienced team will use a combination of methods to understand how visitors use your website. This provides insight into how to make their online experience pleasurable and easy to use.

Effective Information Architecture gives people the answers they are looking for in a way that builds confidence and trust. Applied by the Information Architecture Experts at Big Group Performance, it can actually persuade more of your prospects that you, and only you, can fulfill their requirements.

  • How information is organised and grouped
  • What methods of navigation are provided
  • What terminology is used
  • How people use and consume data

Making sure that people are told about your products and services in the right way isn’t just about excellent Content Creation and clever Social Media Marketing. It’s also structuring information in a way that people can understand. This starts with extracting and simplifying what you want to say.

Big Group Performance is a company of qualified Information Architects. By looking at things like the functionality and content of your website, and helping people explore your website in the most logical way, we will convert more of your website’s visitors into paying customers.

Interested in how our Information Architecture expertise can transform your web presence? Contact Us today.We’d be delighted to hear from you.

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Can we help? Whether you need an expert opinion or just want to see how Max the dog is doing, we'd love to hear from you.

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