Research & Discovery
Researching and identifying market potential is the bedrock of any SEO campaign. Learn how we plan for success.
There is always a lot of talk about the technical aspects of SEO, the algorithm changes and so on. However, the fact remains that an SEO campaign is only as effective as the planning, research and discovery phase that should precede any SEO activity on your website or before a link is built.
Phase 1: Keyword Research
By conducting in-depth keyword research, we can assess the potential size of the organic market available to you. This analysis is essential as it will determine the building blocks of your SEO campaign and identify gaps in your content, meaning we can develop the ideas for future articles and pages.
Phase 2: Site Review
We will do a thorough and in-depth review of your website, covering every aspect of your primary digital asset including technical SEO, content review and what actions we can take to make your site as SEO-friendly as possible.
Phase 3: Link Review
Links make the internet go round and they can make your website stop in your tracks. The essential step to starting any SEO campaign, in the right way, is to review your existing backlink profile and assess if you are at risk of a penalty or if there are opportunities for lost links to be recovered, giving your site a boost.
If you have any concerns about anything that could be affecting your website, or would like clarification on any element of SEO, then please do get in touch and we will be more than happy to discuss it with you.
If you’d like to learn more about SEO and how it can help grow your business, Contact Us today. We’d be delighted to hear from you.
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