Most of us have experienced Voice Technology in some small way by responding to questions on answering services, or talking to your phone and asking it to call someone. Voice technology is playing a bigger role in our everyday lives and it’s set to increase.
Why will voice technology impact businesses?
Search engines, like Google, have in the past responded to the change in their users’ behaviours. As mobile searches started to overtake desktop searches, Google, in 2015, announced the introduction of Mobile First Indexing. The result of this placed websites that were mobile friendly higher up the rankings. Google’s main aim is to always provide their users with the most relevant and useful information in the quickest time possible and will adapt to how their users are searching for information. If voice search queries are on the increase, then Google will start ranking voice search friendly responses higher.
How Big Group can help your business become Voice Search ready
Voice searches are uniquely different to text searches. Voice searches are more conversational and tend to be much longer than if you were typing the same question. The quality of the content on your website is now as important as the technology that drives your website. Using a variety of techniques, such as the use of natural language that answers questions clearly and concisely, will help your website grow organically and improve your overall rankings with search engines.
Our experienced team of BI & Research analysts can use market-leading reporting tools to determine exactly how your potential customers are using voice search. With this valuable information, you can make informed business decisions to drive your business forward and keep you ahead of your competitors.
From user intent and query length, to natural language and local search, we understand how implementing a voice recognition marketing strategy within your digital marketing campaign will help your business stand out.
No matter how large or small your business, if you’re a multi-national company or a local business enterprise, our team here at Big Group would be delighted to hear from you. To find out more about VR and voice recognition in retail, give us a call today or why not visit our Emerging Technology services page for more details.
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